We Deserve Better Word-of-Mouth Marketing

I’ve run businesses. I’ve been in the trenches. I’ve hustled, tried every trick in the book, and done whatever it takes to get my product in front of people.

Back in uni, I built a restaurant marketplace with zero budget. No investors, no ad spend, barely enough money for dinner. I had to figure out how to get traction from nothing. So I did what any scrappy founder would do. I got creative.

I went where my customers were. I posted reviews on Zomato, a popular restaurant review app, and dropped my app link at the end of every post. I bribed Uber Eats drivers with $50 each to slip a flyer for my app into their delivery bags. That small hustle turned into hundreds of downloads.

These growth hacks worked. I’d get a viral acquisition bump, watching new users flood in. But I knew that wasn’t enough. I would manually follow up with every customer, making sure they became an advocate for us—because I knew that was the real key to sustainable growth.

That’s when I realized there had to be a better way.

I’m tired of brands throwing $5 discounts at customers and calling it “word of mouth.” I’m done watching organic growth get treated like an afterthought.

The best brands aren’t built through bigger ad budgets. They’re built by people talking. By friends sharing with friends. By customers who love something enough to spread the word.

And yet, businesses keep obsessing over the same old metrics like CTR, ROAS, CAC. They’ll spend millions fine-tuning paid ads but ignore their most valuable growth engine: the customers they already have.

I’ve seen this play out over and over. Brands go viral for a moment but have no system to keep the momentum going. They build loyalty but fail to turn it into acquisition. They know word of mouth is happening, but because they can’t track it, they don’t invest in it.

So they do what’s easy. They throw more money at ads, even as returns shrink. They roll out the same tired referral programs no one actually uses. They rely on luck, hoping people talk.

I knew there had to be a better way.

That’s why I built Flywheel. A system made for scrappy founders, for brands that get it.

With Flywheel, word of mouth isn’t a black box. It’s measurable, scalable, and repeatable—something you can actually build, just like an ad funnel.

No more guessing. No more leaving growth to chance. Flywheel makes sure that when people talk about your brand, it turns into real momentum.

Because the best marketing isn’t marketing at all. It’s people talking. And nothing beats hearing it from someone you trust.