Growth playbook

Get existing customers to introduce your business to their Instagram audience.

Turn a happy customer into a source of qualified new customers.

Keep successful referrers sharing after their first reward.

Use a valuable download or perk to encourage verified friend signups.

Build demand and referrals before opening a product or membership.

Grow a giveaway through verified referrals and a transparent draw.

Coordinate willing staff, customers, and creators around a launch.

Run an ongoing employee sharing program that brings qualified leads through your team's own voices.

Give customers or employees a reason to spread the word by funding a cause that fits your business.

Find creators already following your brand who could become useful collaboration partners.

Coordinate your team across business-owned social channels, from approved footage to measurable customer outcomes.

Turn a long interview, webinar, or recording into short social clips.

Find which opening line or edit gets people to act.

Build a production roster and manage editors or creators working from the same brief.

Keep approved content going out across your owned channels.

Fill the next event through people who already bought a ticket.

Find relevant events and potential co-hosts in your market.

Find relevant people at a Luma event you are attending, even when you are not the host.

Help undecided buyers see why existing customers chose you.

Keep customer-made photos and videos ready for your next campaign.

Give customers a milestone or result they want to share.

Recover customers who have stopped ordering, booking, or visiting.

Get an opted-in list to show up for a launch, drop, or event.

Turn a receipt, counter visit, or event check-in into a return visit.

Join conversations where someone is already asking for help you can offer.

Find content ideas in the questions and objections people repeat.

Shortlist businesses showing a concrete reason to need your product.

Identify likely advocates among the customers you already know.

Connect customers' verified social identities to their Shopify buying history, then choose a useful advocacy, referral, or comeback play.

Tell which creator, post, or campaign sent traffic to your site.

Find out whether a campaign led to a signup, booking, or sale.

Decide which campaign is worth repeating using its recorded results.

Prepare a reusable campaign audience from a customer spreadsheet.

Check customer evidence before an action qualifies for a reward.

Keep track of which customer perks have been issued or used.

Organize the test phones and devices used by your growth team.

Run time-consuming imports and media jobs outside an open browser tab.